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It’s a great time to be a non-profit organization. Now there are lots of different ways you can raise the funds you need, from holding in-person events to collecting donations via text messages.
So, if you’re a non-profit owner looking to achieve your targets this year and beyond, keep reading for some proven fundraising ideas.
Use Text Messaging Software
This will enable you to reach existing and potential donors within a matter of seconds. After all, almost everyone has a smartphone now.
In fact, 90% of text messages are opened within three minutes, which means your fundraising goals have a super high chance of being achieved through text messaging software.
Despite the popularity of virtual events, walkathons are still a big part of modern-day fundraising. They provide donors and supporters with the opportunity to come together in person and rally for a specific cause, which is great.
Plus, walkathons usually attract a lot of media attention, which is another reason to organize them. However, make sure you plan the date and time of your walkathon carefully, as you will want as many people as possible to attend.
Ideally, you should:
- Hold it over the weekend (unless it’s during a public holiday)
- Choose a location that’s easily accessible
- Analyze weather forecasts
Sound good? Perfect. Let’s move on to the next tip.
Door-to-door fundraising is a classic strategy used by different organizations. The reason for this is simple: it works.
So, whether your non-profit has 10 or 100 employees, you should rally together and go door-to-door around your community. Make sure to greet people in a friendly and professional manner while wearing branded clothing that represents your organization.
Remember to not be pushy with people. Instead, showcase a genuine passion for your cause to get people on board – this is a much better method to use than immediately asking for money!
Call Your Previous Donors
Do you have previous donors from years gone by that haven’t recently donated? If so, you should get members of your phone department to call them and ask if they would like to donate again. You will also be able to provide them with updates on your organization as well as how their previous donations made a positive difference (make sure to provide them with examples).
Use Social Media
Lastly, you should use social media.
Social media is going to be your new best friend when it comes to fundraising. Currently, there are over four and a half billion social media users worldwide, which is staggering.
With this in mind, you should be using platforms such as Facebook and Twitter to get people behind your cause. Facebook has built-in fundraising tools that enable followers to donate directly through your page, which is incredibly convenient. Ideally, you should hire a social media specialist to take care of all this, as social media fundraising is a big job.