DHL Express has secured a multi-million Rand naming rights deal of Cape Town Stadium, and the iconic venue will now be known as DHL Stadium.
The venue is home of the DHL Western Province and DHL stormers who moved there at the start of 2021 while Cape Town City have been used the stadium for their home football matches.
DHL Express Sub-Saharan Africa vice-president of marketing Megan Collinicos reacted to the renaming of the stadium, saying this is their first as the company.
“We believe this partnership to be a natural evolution from the extensive sports and entertainment sponsorships that we have globally, and it’s actually our first-ever stadium naming rights sponsorship,” said Collinicos.
“DHL Stadium is more than a sport facility, as it boasts many other great entertainment and hospitality features which DHL is looking forward to highlighting over the course of the partnership,” explained Collinicos.
“As we move closer to welcoming crowds back, we look forward to playing our part in delivering exceptional ‘sportainment’ experiences for spectators and event organizers,” said Collinicos.
City of Cape Town’s Mayoral Committee Member for Finance Alderman Ian Neilson said the iconic stadium was built for economic opportunities and nation-building prestige by the City as he welcomed DHL on board.
“When the city built such a world-class stadium as a host of the 2010 Soccer World Cup, we needed to make it happen for the economic opportunities and nation-building prestige that it would bring,” he said.
“However, we knew that after the event, we’d have to make it a financially sustainable landmark.
“Since then, we have been investigating ways to reduce the burden of carrying the operational costs of the stadium,” continued Neilson.
“This has led to a number of programmes aimed at enhancing the viability of the Cape Town Stadium.
He added: “This has included the construction of hospitality suites, securing a primary anchor tenant, and most recently, a naming rights partner.”
“Importantly, this stadium remains an inclusive, multi-purpose sporting and events facility,” concluded Neilson.