Having a website is considered to be as important as having a physical shop or phone number in this day and age. A solid online presence – both on a website and social media – can be a “make or break” for generating more revenue. However, some businesses haven’t gone virtual and don’t realize that many of their customers will visit their website before making a purchase or to make a purchase.
Here are the top reasons why your business needs to have a website.
It gives your business credibility
Without a website, people may question your legitimacy as a business. VeriSign reported that 84% of surveyed customers said they believed a company with a website is more credible than one with only a social media page. This is because an online presence allows you to share reviews about your products or services expertise via blogs, showcase your personality and brand, and in general, communicate quality information to your consumers.
Most people spend around 8 hours a day online in this modern era. Social media and technology have influenced how people work, live, and look. It infiltrates into nearly all aspects of day-to-day living, so being part of the conversation is crucial if you want to stand out amongst the competition.
Secures your brand online
This is a massive benefit of having a business website. You can secure your brand by establishing who you are and what your business represents, therefore increasing the chances of making a sale. It also allows you to stand apart from competitors – the internet is a busy place with many businesses online. Having a Facebook or Instagram page is not enough because people can’t find reliable information about your business – so they’ll choose a company where they can get that quality content. It is a crowded and competitive field, so you can’t risk your website not being high quality, let alone not even have one. You can learn more about this here.
It’s a misconception that setting up and maintaining a website is difficult. There is plenty of low-budget web development software online, but if you want to have a robust and effective website with no hassle, working with a web agency like bluelinemedia.co.uk will allow your business to stand out from the crowd. This will ensure that you get the best opportunity to fight for your spot on the search engines and seek out those customers.
Get data insights
Another reason for needing a website is the data you can receive from the many tools that allow you to monitor the behavior of your website visitors. The most well-known tracking tool is Google Analytics which has helped many businesses build excellent content and digital marketing strategies. By gathering this data, you can create in-depth reports that will guide you towards making more informed, client-oriented decisions.
The above reasons should help you see more clearly why having a business website is vital for your success. By having an online presence, you will be visible, reach a wider audience, increase your credibility and gain rewarding customer insights. And, it’s never been easier!